TriMet "Dumped" the pump day?

I am planning a vacation in August, in this planning scheme, every transit site I have visited is promoting the June 18th "Dump the Pump" day. I even found one with events giving away day passes to use tomorrow. But where is TriMet in all this? Many are just promoting the day, no special fares or anything, or are using the opportunity to educate on transit use, and upcoming projects. TriMet apparently has chosen not to take part, instead of Dump the Pump on their home page, its Service cuts and Green Line opens. Oh well, we knew TriMet "wants" to be earth friendly, but fails to practice it when inline with its peers.